IMMEX had the pleasure of participating in the three-day Sales Training held in March at AYRTON's headquarters in Paris, with the participation of distribution companies from across Europe. This training provided an excellent opportunity for our team to enhance its skills, explore new sales strategies, and strengthen our partnership with AYRTON. Among other things, an in-depth presentation was made of the Ultimate Series, the company’s latest and most promising product line, and was highlighted its strategic choices and ongoing development in design and technological innovation. It was noted how the company is exclusively focusing on IP65 and IP66 fixtures, with its main concern being the lowest possible weight and volume of luminaires. We would like to thank AYRTON for their hospitality and the exceptional training experience.